This year’s Juneteenth holiday, which is on Friday, may be the most celebrated in decades.
Amid the backdrop of more than two weeks of nationwide protests against police brutality and racism after the death of George Floyd, major companies and organizations have rushed to recognize Juneteenth as a holiday for their employees or in some fashion. The move has been met as a welcome recognition that Black history is a shared American history but also with a bit of concern that it be more than a short-lived gesture.
Twitter, Nike and the NFL are just some of the biggest names raising the mainstream profile of Juneteenth by giving their employees a paid holiday to recognize the date.
Some find the fact that companies are scrambling to do so somewhat ironic since Juneteenth – a mashup of the month’s name and the date, the 19th – came to be because of