While Business Plans may vary depending on the size and purpose of a business, they typically
include the following information.
This portion of the plan introduces and summarizes your
company. Generally, it includes an overview of your company’s management structure (sole
proprietorship, partnership, corporation, Limited Liability Company, etc.), products or
services, company goals, current finances, and marketing strategies.
In short, your executive summary pitches your proposal to potential investors.
Business Description and Mission Statement
This is a brief rundown of your
business’s history, ownership, and purpose. A mission statement, also called a vision statement,
outlines who your target market and primary customers are, the area you serve (local, national,
or international), and the products and/or services that your business produces.
Product or Service
This section describes the product or service that your
business sells. The product description should highlight its unique features, any patents you
may have, and
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