Yili tops Brand Finance list of world’s most valuable dairy brands

William Arsn

Looking beyond the food & drink sector, however, the value of the 500 most valuable brands in the world, ranked in the Brand Finance Global 500 2020 league table, could fall by an estimated $1tn as a result of the coronavirus outbreak.

Brand Finance assessed the impact of COVID-19 based on the effect of the outbreak on enterprise value, compared to what it was on January 1, 2020. The likely impact on brand value was estimated for each sector. The industries have been classified into three categories – limited impact (minimal brand value loss or potential brand value growth), moderate impact (up to 10{5667a53774e7bc9e4190cccc01624aae270829869c681dac1da167613dca7d05} brand value loss), and heavy impact (up to 20{5667a53774e7bc9e4190cccc01624aae270829869c681dac1da167613dca7d05} brand value loss) – based on the level of brand value loss observed for each sector in the first quarter of 2020.

Yili grows 13{5667a53774e7bc9e4190cccc01624aae270829869c681dac1da167613dca7d05}

Recording a brand value growth of 13{5667a53774e7bc9e4190cccc01624aae270829869c681dac1da167613dca7d05} to $8.6bn, Yili has now overtaken Danone to become the most valuable dairy brand in the world, as well as claiming second position in the overall Brand Finance Food 50 2020 ranking.

As Asia’s most valuable dairy brand for the last five years, Yili has continually expanded into new territories, ratifying the brand’s aim to build a global network and target 2bn consumers by the end of 2020.

Dairy Top 10:

1 (2)  Yili​ – China $8.644bn
2 (1)  Danone​ – France $7.825bn
3 (3)  Mengniu​ – China $5.316bn
4 (-)  Friso​ – Netherlands $3.739bn
5 (4)  Arla​ – Denmark $3.273bn
6 (5)  Amul​ – India $3.109bn
7 (-)  Anlene​ – New Zealand $3.083bn
8 (-)  Anchor​ – New Zealand $2.785bn
9 (6)  Yakult​ – Japan $2.31bn
10 (7) Almarai​ – Saudi Arabia $2.3bn

Last year’s position in brackets

Source: Brand Finance Food & Drink 2020

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